RMI Group, Lifeblue and CORE, a leading construction company, embarked on a project to create a compelling video series that aimed to showcase their heritage, culture, operational excellence, commitment to safety, and career opportunities. Recognizing the importance of engaging storytelling, they partnered with Life Blue, a renowned production company, to bring their vision to life. The collaboration between RMI Group and Life Blue proved to be instrumental in capturing the essence of the company's values and ethos. Over the course of five videos, employees from various departments were interviewed, providing unique perspectives on their experiences and insights into the company's core principles. Through their partnership with Life Blue, RMI Group successfully crafted a visually captivating and informative series that effectively communicated their heritage, operational excellence, safety practices, and career growth opportunities, helping to strengthen their brand and engage both internal and external stakeholders.